Bot Dataset

This is where you need to remember the importance of omnichannel service. Avoid treating your customer like a complete stranger when switching between channels. Your customer service team needs to be aware of the history of each interaction so that they can start a contact on WhatsApp and, for ...

To be successful with marketing automation, the ideal is that you think about the needs of your leads and customers and create flows with relevant content that help these people make decisions.

Related: Google Ads or Meta Ads: Which sells more?
Create the flow thinking about the phases of the sales ...

For someone to recommend something to someone else, they need to have had a satisfactory experience — this is the company's obligation. Therefore, the entire customer purchasing process, from the first contact with the business to the receipt of the product, must be efficient.

Among the measures ...

A digital mindset includes using technology as a tool for exploration.

Possessing the exploratory nature of a traveler and an innate curiosity to go beyond the defined job description is a critical skill today.

Complex, unfamiliar work and exceptions cannot be captured by predefined job ...

With digital marketing for products and services, it has become easier to assess how companies are performing virtually and physically – according to their product portfolio.

It is possible to identify which strategy worked well, which location or customer profile responds best to appeals and which ...

More informed : 74% of B2B buyers conduct at least half of their research online before making an offline purchase. Today’s B2B customers have access to more information and are leveraging this to their advantage in negotiations;
More influenceable : B2B buyers are increasingly making decisions ...

In the digital age, people consume news in 140 characters or less, use emojis to summarize entire stories, and attention is largely driven by stimuli. Human brains are adapting and changing in the presence of technology.

This has affected not only our memory, but also our ability to concentrate and ...

In today’s world, a great way to deliver a truly personalized customer experience is to combine your big data with small data. After all, big data reveals customer patterns and trends. But it still requires insight from those responsible for driving those trends.

That’s where small data comes in ...

Another change was related to the removal of the generalized storage of records of messages sent more than five times or that reach a thousand people during a 15-day period. The exclusion of the text was also due to the LGPD and the minimum collection of personal data. Despite this, there is a limit ...

Therefore, coalitions function as an alliance between two or more parties, participating in the electoral process as if they were a single political party, including in terms of rights and obligations. However, their activities are for a specific period: from the conventions until the elections ...