Purpose is not enough

asikurrahmanshuvo · Post by **asikurrahmanshuvo** » Mon Jan 20, 2025 4:49 am

For others , the decision not to sponsor is also a way to promote positive change , making it clear that there is no investment in places that do not respect human rights.
All brands have a purpose with the Qatar World Cup, whether it be small actions or indirectly using the event in some special action to boost their sales.

So in this case, we need to look again. Let's move to the midfield, team!

The scenario with so many opinions and points of view shows me one thing: most brands were not prepared for reality . Among the sponsors are big companies, such as Coca Cola, Adidas, Visa and others.

In my personal perception, most of them are running after the ball from one side to the other without scoring any goal (pardon the pun). Why?

For example, Budweiser recently took a surprise decision to turkey phone number list restrict beer around stadiums, and here we are not talking about a social and human rights point, just about alignment between event organizers and sponsors. In the worst case, big sponsors simply do not take any measures to make a real impact.

According to Reuters , some human rights organisations said in July that they wrote to World Cup partners and sponsors and only four of them (Budweiser, Adidas, Coca-Cola and McDonald's) expressed support for the situation of workers in the event buildings.

For this reason, the purpose is not enough. All brands, sponsors or not, have a great opportunity to change their view on the rights of many consumers in the coming weeks. And this is not done only through official messages and notes or trust in FIFA.

The game is far beyond the field
Football, and many other sports, still has a long way to go in the fight against discrimination against women, the LGBTQI+ community and other underrepresented groups. When this happens in places that are a big culture against human rights and freedom of expression, this can be even worse, such as the challenge faced by the press at the 2018 World Cup in Russia or the economic loss in 2014 in Brazil.