The latest edition of Venngage's annual Visual Content Marketing Statistics Study found that 69% of marketers see creating visual content as a key part of their strategy .
This is because 65% of people absorb a message better with the help of visual appeal. In addition to helping people understand and retain information, visuals increase their interest by about 80% to read more about the text that accompanies them . So, if you create purely written materials, it is more likely that they will not be read in full.
The same thing happens with blog posts and social media, which have their dental email list engagement increased by 180% with the use of images . Proof of this is that all the information contained in the previous paragraph is present in the infographic below, which can be understood with less effort and more curiosity:
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In this case, the numbers are eye-catching, and, as they are accompanied by succinct complements, they indicate that it is worth reading the entire message.
Another example of how an infographic can dispense with additional descriptions is the one below, which provides statistics on the use of visual elements. In other words, its objective is to show the relevance of these resources with real data from various sources:
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Visuals can generate more leads for a variety of reasons. In other words, they can attract more visitors to your website and keep them interested until they leave their details to register . But how does this happen and which visuals give the best results?