The parameters are explained in Google's documentation for the "add_to_cart" event

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For these events, Google suggests a specific name and parameters to use, and you do the rest. Ecommerce events such as add_to_cart, begin_checkout and purchase are all recommended events. Here's an example for the add_to_cart event from Google documentation . Google recommends the specific event name (add_to_cart) and parameters to use, but you'll need to implement it yourself.


Custom events Custom events also require custom setup work. Unlike suggested events, Google does not provide suggested names for custom events. The technical name for the second group is "custom events." These events will be afghanistan consumer email list relevant to some sites but not others. The event list below shows four custom events specific to this website.

Examples of custom events highlighted in GA4 The cookie_consent_visible event is fired when a cookie consent banner is displayed. The cookie_consent_accept event fires when the banner is accepted and not closed or ignored.


The 10min_70scroll event fires when a visitor spends 10 minutes on a single page and scrolls at least 70% of the page The youtube_any_click event fires on external links that go to the associated YouTube channel Remember that these interactions are essential for this particular website example, but may not be necessary for other sites – that’s why they’re “personalized.”