You can do all of this using a social

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This could be anything from increasing brand awareness to driving sales, but whatever it is, use the SMART framework to ensure the goals are Specific, Measurable, Attainable, Relevant and Time-bound . Understand who your client is looking to reach with this strategy. Review your audience’s demographics and consider age, location, and interests.



This will help guide the tone during content creation. Next, you switzerland business fax list to look at your content plan to define the type of content they need to share. You can use the so-called 70-20-10 rule , which suggests: 70% of your content should provide value 20% should be user generated 10% should be promotion Then create a calendar to track posts and provide an organizational structure.



You can do all of this using a social media management tool like Brandwatch. These two steps will produce a digital marketing strategy that you can present to your clients. As a consultant, your job is to provide social media solutions, not to implement them. However, the client may want to hire you to further implement the strategy.