How to use Google Analytics?

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Google Analytics is an extremely transparent tool, also available in the Polish language version, which makes it much easier to use.

In the panel on the left side of the screen you will find tabs such as:

Home page
Basic charts that show us the traffic on the website in recent days (we can independently set the time period of interest to us), the number of users active in real time, the revenue generated, the degree of achievement of set goals, kazakhstan mobile phone numbers database the effectiveness of the campaigns we run, e.g. Google Ads , and other standard information.

Adjustment
It allows access to custom reports , saved reports and allows you to create information panels. Thanks to this, we can easily observe and control data from reports in a personalized way, with any selected parameters, which significantly improves further work and allows you to quickly find out about the current situation of our website.

Reports
The most interesting tab for us contains all the basic reports created by the Google Analytics tool . This allows for a detailed analysis of the functioning of our website , the interest it arouses, determining the type of users it reaches, etc., which is a starting point for further work and improvement of the website development strategies we have undertaken.

Real time – shows how the traffic on the site is shaping up at a given moment
Audience – allows you to obtain detailed information about the website users – their location, interests, the type of devices they use
Acquisition – these reports help us find out which sources generate the most traffic to our site and where most of our visitors come from
Behavior – summarizes the activity of users of our site, page views, time spent on a specific page, etc.
Conversions – allows you to verify the degree of achievement of previously established goals, including expected revenues, and the effectiveness of undertaken marketing activities. This option is essential in the case of evaluating changes introduced to the website and planning future development strategies, as it shows whether the actions we have chosen translate into real profits or losses.