Reels is a great opportunity for brands looking to increase visibility and sales on the platform.
In other words, you can advertise your products or services that are available for sale, in an objective way. Thus, it is possible to link the material to your website, or even Instagram Shopping .
Showcase your products as creatively as you like, so viewers can purchase your products right from the video! If a viewer is interested, they can tap “View Products” to learn more about the product, save it for later, or go ahead and purchase.
Reels vs. Tiktok
We have come to a very controversial automotive mailing list but necessary topic. Here, you will see the main differences between the platforms that are booming on the market!
Firstly, while TikTok allows 150 characters, Reels allows 2,200 , helping your business create well - crafted copy that gets the message across.
Another important point is that TikTok keeps people on the app for a long time by showing them an endless stream of videos, using a unique algorithm. But after users watch enough, they abandon the app.
Instagram, on the other hand, offers multiple places to view content. Users can leave the Reels feed and watch Stories, or scroll to the News Feed to consume more content on the platform.
However, it’s not all sunshine and rainbows, and Reels offers more limited metrics , which can make it harder to reach your goals. So if your focus is on driving traffic and increasing sales, this might not be the best choice. Instead, consider it as an opportunity to increase brand awareness and user engagement !
We've reached the end of this article, and now I hope you can put everything into practice in your strategy. And to continue on this subject, how about checking out our article on sponsored posts on Instagram ?