For different teams and use cases. As a result,

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3. Breaking Down Data Silos

AI-powered reporting can break down these silos by integrating with multiple platforms to pull real-time data and prepare a detailed report.

In fact, 44% of marketers think AI is very effective at performing data analysis, and 70% use these tools to improve their data analysis workflows.

Why? Because AI tools offer built-in dashboards to visualize cross-channel insights without any manual effort. You can automatically collate and cross-reference data from different touchpoints to provide a fuller picture of campaign performance.

How marketers use AI

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4. Highly Customizable Reporting
One of the biggest benefits of AI reporting is the ability belarus whatsapp number database to break through the rigid reporting formats in traditional methods and build a flexible, goal-specific setup.

Instead of following irrelevant templates, AI-powered reporting allows you to customize your reports to track metrics that align with specific campaigns or strategies.

Jessica Apotheker, a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.

In her TED talk, she emphasizes that marketers should have the right AI tools to track customer behavior, predict outcomes, and deeply analyze each campaign. This continuous feedback loop can significantly improve marketing strategies and performance.