LinkedIn Best Practices For Networking Success

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Your profile is the shop window of your personal brand. It should explain what you do, what experience you have, your skills, accomplishments and attributes, not, simply your organisation and job title.

If you want to be found on LinkedIn, whether your target is networking or a new job, then you need to maximise your chances by getting your profile right.

Your headline should be an informative snippet of what you have to offer any future employer or network connection. The challenge is that you only get 120 characters to showcase yourself.

The key is in the preparation. Think about what it is that your target ‘audience’ will be canada phone number resource looking for. Once you have this information you can tailor your headline to tell people how you meet this need.

It’s also important to research popular keywords in your chosen field or industry. This will give you the best chances of being found in searches run by other users.

It may be that, even with forethought, your initial profile headline doesn’t get the results you’re after. If this is the case, then update it and test again, you’re not restricted to your first attempt.

Your summary is a continuation of your headline. As such, you’ll need to prepare your content carefully.
Keep in mind your target audience and what they will be searching for, but also what you would like to happen as a result of them reading your profile.

Are you showcasing your talents to attract and grow your network? Or is there a specific ‘call to action’, such as driving traffic to your blog or getting an enquiry regarding your services?