1. Reestablish your brand's audience and market
Posted: Sun Jan 19, 2025 10:11 am
That‘s not to say that a partial rebrand can’t be effective. Just look at Pringles.
They redesigned their mascot, Mr. P, in 2021 with a more simple, contemporary look. This partial rebrand helped them maintain their iconic brand identity while giving their mascot a bold, refreshed appearance.
Pringles previous logo (left) and updated logo (right).
Image Source
However, if the goal is a complete identity shift involving your company's mission, vision, and values, a total rebrand might be necessary.
This option is typically suited to situations like armenia whatsapp number database mergers, product overhauls, and other similarly foundational shifts.
If a partial rebrand is a quick touch-up, the total rebrand is a complete makeover.
Take a look at the following five steps to successfully implement a rebrand.
How to Rebrand a Company
Reestablish your brand's audience and market.
Redefine your company's vision, mission, and values.
Rename your company during a rebrand.
Reconsider your brand's slogan.
Rebuild your brand identity.
Track brand sentiment.
Plan a successful launch.
Let’s return to my fictional indoor cycling business, Psyched 2 Cyc. When I got into this business, I expected my target audience to be in their 20s and early 30s, since that is the most common demographic for other cycling studios like SoulCycle.
They redesigned their mascot, Mr. P, in 2021 with a more simple, contemporary look. This partial rebrand helped them maintain their iconic brand identity while giving their mascot a bold, refreshed appearance.
Pringles previous logo (left) and updated logo (right).
Image Source
However, if the goal is a complete identity shift involving your company's mission, vision, and values, a total rebrand might be necessary.
This option is typically suited to situations like armenia whatsapp number database mergers, product overhauls, and other similarly foundational shifts.
If a partial rebrand is a quick touch-up, the total rebrand is a complete makeover.
Take a look at the following five steps to successfully implement a rebrand.
How to Rebrand a Company
Reestablish your brand's audience and market.
Redefine your company's vision, mission, and values.
Rename your company during a rebrand.
Reconsider your brand's slogan.
Rebuild your brand identity.
Track brand sentiment.
Plan a successful launch.
Let’s return to my fictional indoor cycling business, Psyched 2 Cyc. When I got into this business, I expected my target audience to be in their 20s and early 30s, since that is the most common demographic for other cycling studios like SoulCycle.