1. Reestablish your brand's audience and market

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That‘s not to say that a partial rebrand can’t be effective. Just look at Pringles.

They redesigned their mascot, Mr. P, in 2021 with a more simple, contemporary look. This partial rebrand helped them maintain their iconic brand identity while giving their mascot a bold, refreshed appearance.

Pringles previous logo (left) and updated logo (right).

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However, if the goal is a complete identity shift involving your company's mission, vision, and values, a total rebrand might be necessary.

This option is typically suited to situations like armenia whatsapp number database mergers, product overhauls, and other similarly foundational shifts.

If a partial rebrand is a quick touch-up, the total rebrand is a complete makeover.

Take a look at the following five steps to successfully implement a rebrand.


How to Rebrand a Company
Reestablish your brand's audience and market.
Redefine your company's vision, mission, and values.
Rename your company during a rebrand.
Reconsider your brand's slogan.
Rebuild your brand identity.
Track brand sentiment.
Plan a successful launch.
Let’s return to my fictional indoor cycling business, Psyched 2 Cyc. When I got into this business, I expected my target audience to be in their 20s and early 30s, since that is the most common demographic for other cycling studios like SoulCycle.