What do you do when faced with a crisis? It is common for humans to take a while to get used to new situations and have difficulty dealing with change. But it is when we feel like we are lost that opportunities are created.
And you might be thinking: it's very easy to say, the difficult part is being able to think strategically in a difficult moment.
That is why, in an exclusive online class for students on the Saint Paul Business School online course platform, Prof. Dr. Edson Barbero, who teaches the Competitor Monitoring course, presented some ideas that help us understand how strategy creates opportunities in a crisis, proposing some tips to take full advantage of the uncertain period.
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After all, what is a crisis?
Although in common sense we define crisis as instability, it is estonia whatsapp data important to make the fundamental characteristics explicit in order to understand the concept.
This concept refers to periods in which there are sudden changes in the foundations of life as we know it, causing anxiety and fear. In addition, psychological changes also occur, as our brain seeks to act according to what it already knows.
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When faced with a crisis, some tendencies are common. The first of these is an initial stage of denial, in which there is difficulty in accepting that things are no longer as they were. Another common attitude is known as hyperfocal, that is, an exaggerated concentration on the problem, which becomes the main focus of attention.
Of course, these behaviors are understandable. The professor explains that the first step to finding opportunities in a crisis is to overcome this phase: "We have to overcome it based on clear thinking, breathing, reasoning and scientific knowledge."
Creating opportunities in the crisis
Strategic thinking to create opportunities in a crisisStrategic thinking
The basis of strategic thinking is, primarily, the construction of a vision - what really moves people.
It is also necessary to prepare and not be afraid to put ideas into practice. "What leads us to understand the world is our ability to reflect on it after experiencing it. There is no learning without trying or experimenting. Action is as important as reflective thinking," Barbero reminds us.