For example, if users often drop off from a product

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Forms. Do your forms collect enough information to contact a lead?
Checkout process. If you notice a lot of shopping cart abandonment, customers are likely having issues with the checkout process on your website.
Design and layout. Are CTAs clear and visible? Is the copy too small and difficult to read? Is the website easy to navigate?
Overall user experience. Are there any sources of frustration for visitors to your site?
Pro tip: Veruska Anconitano, an international expansion consultant, recommends the following: “Use behavior flow reports in Google Analytics to find drop-off points. To identify this, look at where users exit most frequently in the flow or where they loop back to a previous page.

Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction. page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged.

This approach tackles both SEO and conversion by refining the user experience at critical stages.”

4. Social Media Audit
Your brand’s online performance can also be impacted macedonia whatsapp number database by social media. If your social media presence isn’t pushing more traffic to your website, then it’s time to conduct a social media audit.

To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments.

From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc.

Then, you’ll need to evaluate each page’s performance. What kind of content performs the highest, and which content type performs the lowest? Are these pages being updated frequently?

Finally, use information from the evaluation to better understand your audience and optimize your social media to engage them. You’ll then be able to update your social media strategy to further delight your audience, more effectively attracting them to your website.