Networking Lead Generation Ideas

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Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience.

Pro tip: Nicole Rossi, Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

Rossi said, “Partnering with influencers has also been an incredibly successful lead-generation tool for us. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. With this approach, we can reach unexplored markets and produce leads through forms or landing sites made specifically for the campaign.”

2. Do a LinkedIn audit.
If LinkedIn is your jam, you could be sitting on an untapped market — your connections.

Melissa Lohrer, Founder at Waverly Ave Consulting, said, “Sometimes, your next best opportunity is already in front of you. Audit your existing LinkedIn connections — there are likely untapped opportunities sitting bolivia whatsapp number database directly in your network. Growth isn’t always about bringing in new people but nurturing who’s already in your corner and leveraging those relationships to create momentum. This is your fastest path to conversion.”

3. Schedule coffee chats.
When it comes down to it, gaining a qualified lead starts with connecting on a human level. No-strings-attached networking is a great way to connect with members of your audience, build meaningful relationships, and begin a slow (but warm!) conversion.

Erin Pennings, a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience.

Pennings said, “In my experience, the number one lead gen strategy is building relationships with other people. It‘s not networking in the traditional sense of the word, but simply about making connections. It’s not usually a fast-burn strategy because human