Be Clear About What You Bring to the Table

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FAQs: Lead Generation Companies in New York
How much should you pay for lead generation?
The cost of lead generation can vary widely depending on your industry, target market, and the specific strategies employed. While some companies may offer packages as low as a few hundred dollars per month, more comprehensive services can run into the thousands. The key is to consider not just the cost, but also the potential return on investment.
How do you convert first-time web visitors into customers of your brand? At first glance, the answer may seem simple. All you need to do is offer prospects a great product at a fair price and promise (then deliver) an exceptional customer experience.

But the thing about running a B2B company is that converting a potential lead into a loyal client isn’t all that simple. Survey data shows that 77% of B2B buyers say their latest purchase was very complex. Moreover, it involved six to 10 decision-makers, each considering four to five key pieces of information.

So how do you create a high-converting product page that meets all these demands? Here are the best practices to follow to ensure your hard work translates into profits.


The first thing you must understand about B2B conversions is that most of these purchases involve a considerably high level of risk. Professionals and organizations searching for solutions know they’re facing a long onboarding period that often encompasses dozens (if not more) of users and a considerable cost.

In other words, when targeting professionals and brands, you need to be acutely aware of the fact that a sale is not just a transaction. Instead, it’s the first step towards building a lasting relationship with your clients.

One of the best ways to successfully take that first step is to optimize the value propositions on your product pages. Be very clear about:

what you bring to the table
how your solutions benefit your potential clients
what features they will get access to after converting
This way, you can effectively convince prospects to try your products croatia cell phone number database and slowly start making them an integral part of their workflows.

For an excellent illustration of how to do this, check out MailChimp. You’ll see that the brand’s Email Marketing product page utilizes a direct yet compelling value proposition. It invites prospects to “win customers,” highlighting that the company is “the #1 email marketing and automations brand.”


The biggest triumph on this product page is, without a doubt, the value proposition. It’s not only well-worded but also addresses the brand’s target audiences’ primary pain points and instantly offers a solution.

But if you want to learn everything you can from this high-converting product page, take a better look at the hero section. You’ll notice the smart layout choice, which allows web visitors to see the product’s main features — design & templates, segmentation, automation, and analytics & AI — in the first screenful of the page. The design choice allows these product attributes to capture web visitors’ attention without relying on people’s willingness to scroll.