So think like a decision maker. What does management want? Managers don't want a new CMS or a new website. They don't want better content or decentralized editing. These are things they hired you to think about. You shouldn't bother them with these kinds of operational and tactical things. Don't talk about content!
What hurts?What is blocking the achievement of the organizational goal? That is the pain that a content strategy focuses on. By 'pain' I do not mean the pain that you do not like the website or that you want a different CMS. I mean the pain as it is felt by the management of your organization.
You can think of the pain of management yourself, but it is wiser to ask honduras mobile phone number list management about it. This has the advantage that you hear the pain first hand and you can be the first to indicate that you can solve that pain.
What needs to be improved?What needs to improve to take away the pain? The answer to that question is your success factor. Success factors are about improving or reducing something that is getting in the way of achieving the organizational goal. They are the “pain takers.”