Visser: “The height of the votes is not important, but the number of votes is decisive.” The idea behind this is that a good book is appreciated by many people. This results in more online reviews, which makes other people find the book more interesting to buy. According to Visser, this way 'quality naturally comes to the fore'.
Online reviews therefore influence the sale of books. The research by Chevalier says nothing about other product categories. Whether the findings from the research also apply to them is therefore not certain, but plausible.
Finally, there is still an answer to the question of how we get those high-quality four- or five-star reviews. There are several ways to do it. This is a successful and proven variant:
Turn these fans into product experts by giving them a sample and backgro ghana mobile phone number list und information;
Ask them to write online reviews . Help them by giving them a list of sites you would like to have a review on or by making instructional videos on how to write a review on sites where it is not very easy.
The above method is successful, provided that you as a marketer know where your target group is online. If you do not know, do research via a specialized online marketing agency (or ask your media agency, they often already have this knowledge in-house). You can also outsource the research question to an intern, for example. If you have then identified the influential sites and communities, use online word-of-mouth marketing based on the above steps, to have your story told there.