This means that you should display the call-to-action (CTA) at the top of the page to increase the click -through rate (CTR) and facilitate conversion. For mobile devices, it is advisable that this CTA follows the user as they scroll down the page.
Another good practice is to show on that first screen the unique selling list of azerbaijan consumer email points that distinguish you from the competition: payment at the hotel, free cancellation, a 24-hour booking period, the best price guarantee, etc. Everything that constitutes added value must be displayed in plain sight so that the user can see it. What we do with this strategy is increase the interest and trust of users, inviting them to navigate our website.
Today, travelers are used to comparing information with each other. A good way to increase the time they spend on our website is to improve their trust.
For example, users want to know if the price they are viewing is the best. If one of our unique selling points offers this guarantee, it is a good idea to highlight it in a dedicated section. The same goes for the rest of the value propositions .