By Francisco Torreblanca
www.franciscotorreblanca.es
LBrands have a high intangible content . Perhaps that is why choosing a good name (naming) sometimes becomes a whole experience.
In this article we are going to look at some examples of good brand names, others that have become generic in their market segment, some that despite their boldness work in a very local environment and others that have been real disasters. Let's get to it!
Examples of good and bad brand names (naming)
Let's start with some good names, such as AVE , the acronym for greece business email database Alta Velocidad Española. Short, memorable and conceptual (because of its proximity to speed). And it's not easy to achieve this with acronyms. On the other hand, Desigual is another excellent name, since it projects an unquestionable brand promise (which is not the same as the others), provided that it is fulfilled, of course.
In the digital world, there is a strong tendency to merge two words to achieve a good name, as is the case with Facebook or Youtube . However, they usually work well as long as the two words have a coherent connection and there is a certain relationship between them. Also, in the digital world, there is sometimes a tendency to create words with double vowels (especially the double “o”), as is the case with Google or Yahoo , among others.