To avoid making mistakes in your strategy, you need to avoid certain practices. Find out now what you shouldn't do!
Don't post constantly
It is common for companies to leave their profiles for several days without any posts or interactions. After some time, they regret it and try to post several pieces of content at once. However, soon after, they return to the same routine.
What builds authority for brands is not the amount of content posted in a single day (most people probably won’t even see all of them), but the frequency with which they are published. That’s guatemala phone number resource why it’s better to post at regular intervals than to post sporadically.
Not having a publishing calendar
As a continuation of the previous mistake, there is the lack of a publishing calendar. When the company does not plan to make daily posts, it runs the serious risk of forgetting or failing to produce interesting content.
With a calendar, companies can produce their content in advance and look for ways to ensure that the material will be published on the expected day. To do this, using the posting scheduling tool is an interesting strategy. This way, the content will be posted at the time when the company believes it will be most viewed.
Do not make specific posts for the social network
To reduce work or save money on producing content for each network in which the company operates, it is common to post the same material on all of them. However, this practice is not recommended, since the networks have different focuses and audiences .
In the case of LinkedIn, the tone should be more professional than that found on other platforms, such as Facebook and Instagram. Therefore, content production should take these differences into account at the time of production. This will make it easier to gain followers and have more interesting communication with connections, truly taking advantage of the advantages of LinkedIn.