What should a convincing business message be?

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A study by researchers at Columbia University and the French National Institute shows that 59% of links shared on social media are never actually clicked on. In other words, it seems that most people are simply forwarding messages without reading them (source: Caitlin Dewey, “Six in ten of you will share this link without reading it a new depressing study says,” The Washington Post , June 18, 201. It seems that people are more willing to share an article than to read it . Study co-author Arnaud Legout says that “this is typical of modern information consumption. People form opinions based on a summary or summaries of summaries without trying to go into depth.”

If you still want to do your best to get people to read your posts, check out our tips on how to write the best ones .
It is still true that there is strength in simplicity
The Pope asked Michelangelo the following tajikistan email list question: “Tell me what is the secret of your genius? How did you manage to create the statue of David, a masterpiece surpassing all others?” Michelangelo replied: “Quite easily. I simply removed everything that was not David.” (Rolf Dobelli, The Art of Good Decision Making . 52 Mistakes to Avoid, translated by Olga Richterová, Vyšehrad, Prague 2013, p. 11)

Simple : Contains one central idea, is easy to understand and illustrate. Avoid exaggeration and corporate jargon.
Impressive : It is different, beneficial, and personalized.
Unexpected : It is surprising, engaging, and enticing.
Credible : It is trustworthy , clear, and verifiable.