Why is content important for SEO?

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SEO is not about putting everything related to one term on a page. It's about creating useful content for users. (…) Did you notice that I didn't talk about the algorithm, Google, or search engine? The content must be beneficial to the person who will consume it.

Content that you create with the user’s needs in mind will provide search engines with enough relevant data about why the page deserves to rank for your keyword. By putting the user’s needs first, we know that the value of the page will be higher than the value of a page that was created to beat the algorithm. (…)

Promoting or strengthening SEO will be useless if the user who visits your website cannot find what they are looking for on it.”

Did you know that optimization doesn't just apply switzerland email list to websites, but also to mobile apps? It's a discipline called ASO, or App Store Optimization. You can learn more in our next article .
Create useful, valuable, and engaging content
Google wants to show its users content that answers their search queries. If your content is truly the best, then it is in Google’s best interest to show it at the top of the search results. If the content is not what the user expected, they will go back to the search results and look for another option. If this happens too often, they will eventually change their search engine completely and switch to another one that offers better results. Of course, Google doesn’t want that. That is why they make sure that the websites that rank high have excellent content and a great user experience.