Tools for an influencer marketing campaign

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In the case of the United States, the Federal Trade Commission (FTC) has been issuing guidelines on sponsored content disclosure since the late 2000s. The general rule is that if the average user cannot tell whether there is a paid or unpaid relationship between a social media post and a brand, that relationship should be made explicit . In 2018, the FTC noted that the disclosure practices in place on platforms like Facebook are not sufficient . Despite this, most of the lawsuits taken have been against brands that have failed to disclose that they have paid influencers to promote a product. There have been high-profile cases, such as Floyd Mayweather Jr. and DJ Khaled, who paid combined penalties of $700,000 to the Securities and Exchange Commission (SEC) for failing to disclose payments they received to promote Initial Coin Offering (ICO) investments. Until there is more regulation, most of the FTC’s actions against influencers themselves have been limited to simply sending warning letters .

What mistakes can be found in the Fyre Festival disaster and the Olivia Jade affair? In list of australia consumer email the case of Fyre, there was a lack of alignment between the festival organizers and the influencers. Econsultancy notes that the key to a successful influencer campaign is having a shared goal, but there are many factors to consider.