Patent Credibility of an author of online content (2012)

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User engagement is key : The emphasis on measuring user visit duration shows the importance of creating engaging, high-quality content that keeps users on your site longer. Focus on improving the user experience and creating relevant, informative, and interesting content that satisfies users’ information needs.

Diverse content (e.g. video, images, and in-depth articles) allows you to cater to different user preferences and engagement patterns, thereby improving the overall quality score of your site.

User Behavior Tracking : SEO strategies should sudan email list include analyzing user behavior metrics, such as average session duration and number of pages per session, to understand how users behave on your site. Insights from these analyses can guide improvements to your content and design.

Source: Olaf Kopp, " EEAT: Google resources, patents and scientific papers ". Published 24. 1. 2024.

Information of varying quality and credibility is disseminated on the Internet. The patent Credibility of an author of online content , which was granted to Google on February 28, 2012, lists various factors that can be used to algorithmically determine the credibility of an author. It notes how difficult it is to distinguish reputable authors from those who misrepresent their expertise or identity online.