You can do this in different ways

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Share Your Values and Practice Transparency
Whether selling sneakers or skyscrapers, one look at consumer behavior research will show you that buyers want to support businesses that care about the same things they do.

According to Harris Poll, 82% of shoppers want to support brands whose values align with their own. And PWC has found that 80% of people are willing to pay a premium for products that are sustainably and transparently sourced and made.

With this data in mind, one of the best ways to build trust, attract the right audience, communicate worth, and get your prospects to see the human side of your organization is to be vocal about your brand’s values and practice transparency.

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For example, Amendi is a brand that has a dedicated Traceability page where buyers can trace specific garments and get precise information regarding where and when the materials were sourced, how they were processed, and who made the items.



Some businesses choose to be more proactive in cameroon cell phone number database communicating brand values to encourage a connection with their target audience.

If you check out the Activism page on the Ben & Jerry’s website, you’ll see that the business is vocal about what it stands for. And you’ll witness even more of the same approach if you check out the brand’s Instagram feed. There, Ben & Jerry’s regularly comments on social, economic, and environmental issues the company cares about, using this approach to engage with like-minded individuals and show people that the brand cares about its community instead of seeing customers as a means of making more profits.



Highlight Social Proof
In some cases, the best way to humanize your brand is to rely on what others have said about your business.

As already mentioned, UGC is perceived by consumers as the most authentic content format brands can use. So, knowing this, it’s only logical that you’d find ways to highlight reviews, customer feedback, or media mentions that talk about the genuine (human) impact your solutions have made on customers’ lives.

For example, check out the eTraining homepage. You’ll see that this business humanizes its brand by pointing out the various small yet meaningful ways it has helped customers acquire their required safety certificates.