What is the best way to generate leads as a B2B company via social media? A question I have asked myself several times, but to which I could not find a clear answer. That is why I did some research and asked 295 B2B social media users about how they use social media for business and where they get important business information from.
In this article I present the results of the research and give guidelines and tips for generating leads via social media as a B2B company. Something that will not be strange to you is that social media is 'volatile'. With the survey I achieved a total reach of approximately 200,000 users, of which 295 eventually responded. Half of these went via Facebook, after which Twitter generated the most response.
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The fact that Facebook is also becoming increasingly popular for uae mobile phone number list business purposes is evident from the fact that more than half of the respondents indicate that they also use this medium for business purposes. The list of 'business' social media is – not surprisingly – headed by LinkedIn, followed by Twitter. YouTube and Google+ end up behind Facebook and Slideshare is the last. When we look at the way in which social media are used, we see that networking, following current affairs and obtaining professional information are important drivers .
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Ways of Lead Generation.