Veeva: Why is certification essential for a health marketing agency?

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A Veeva certified agency is an approved partner with in-depth knowledge to implement Veeva solutions for pharmaceutical and life care companies. This specialization helps ensure that healthcare marketing actions are planned and executed with high performance, ensuring that companies achieve their goals.

But before we delve deeper into the topic, it is important to first understand the tool and its solutions.

What is Veeva Systems?
Veeva Systems is a technology company that provides solutions for pharmaceutical and life sciences companies, such as biotechnology and medical device industries.

Overall, Veeva offers a suite of cloud-based software denmark mobile phone number solutions that contribute to operations management. The solutions primarily include sales, marketing, and content management. In addition, it also offers products for regulatory compliance, customer relationship management (CRM), and clinical trials. Some of Veeva's major products include Approved Email , Engage, Promomats, and Visual Aid .

Today, more than 900 pharmaceutical and life science companies worldwide use Veeva solutions.

Why should a health marketing agency be Veeva certified?
While mastering digital marketing is key to planning strategic actions, on the other hand, this alone is not enough when we talk about the pharmaceutical segment.

The pharmaceutical industry has very specific rules and guidelines for digital actions. There are not only strict compliance criteria , but also platform policies and Anvisa rules for drug advertising . These criteria exist to regulate excessive drug advertising.

As a platform focused entirely on pharmaceuticals, Veeva understands the complexities and challenges faced by this segment. That’s why our solutions are designed to meet regulatory requirements, ensuring that companies can comply with regulations more easily and efficiently.

But this will only be possible if the partner agency responsible for the marketing strategy has in-depth knowledge of the tool. This is where specific certifications to work in the pharmaceutical segment come into play .

What sets a Veeva certified agency apart
A Veeva certified agency has highly qualified and experienced professionals who understand not only the needs and demands of the pharmaceutical sector, but also master the creation of efficient and innovative solutions. In addition, this specialization proves the agency's knowledge of relationship strategies between sales force and healthcare professionals.

Other advantages of the certification include:

Pharmaceutical segment dominance
A Veeva certified agency has deep knowledge of the pharmaceutical market and understands industry-specific standards and regulations. This enables them to create digital solutions that deliver results by understanding the physician journey.

Compliance with standards and regulations
Digital solutions created by a certified agency are developed in accordance with the specific standards and regulations of the pharmaceutical sector. This ensures that professionals know exactly how to generate results, while complying with mandatory laws and ethical standards.

Data understanding
Veeva can help interpret data in a variety of ways, including through CRM. With the expertise in analytics, the Veeva certified agency can analyze and gain insights into the physician's journey. This includes understanding their preferences, prescribing behaviors, and other useful information. This way, marketing and sales actions will be increasingly guided by proven results and less by tests.

Experience and technical knowledge
The certification proves that the agency has highly qualified and experienced professionals in Veeva. As a result, they offer a better experience for physicians and HPCs through a more positive relationship journey. In addition, by mastering the tool, the agency is able to offer new communication and content creation strategies to connect sales force and HCP.

Efficiency and productivity
By mastering the tool, professionals can be more agile in creating digital solutions. This makes production more efficient, reducing the number of hours that the professional will need to dedicate to each contracted creation.

Innovation
There are different techniques that can be applied to Veeva products to create personalized and targeted communication. In-depth knowledge of the platform will allow professionals to know how to use these techniques to create innovative communication that strengthens relationships with healthcare professionals.

Having a Veeva Systems- certified agency is essential to ensuring that digital solutions are created with the full potential of the platform and meet specific industry needs.