Health marketing agency: what are the advantages of being a specialist in the health sector?

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In the dynamic and highly regulated pharmaceutical industry, having a specialized marketing partner becomes crucial for the success of digital campaigns. Thus, a health marketing agency plays a fundamental role in the creation and execution of projects.

In addition to specializing in strategic and creative solutions for the healthcare sector, agencies focused on the pharmaceutical universe are familiar with regulatory guidelines and have expertise in projects to engage healthcare professionals, patients and the general public. In practice, this in-depth knowledge makes all the difference in generating results, and we explain why.

What is a health marketing agency ?
A health marketing agency specializes in marketing solutions bahrain mobile phone number for companies that care for life, such as pharmaceutical companies, laboratories and companies that produce devices for the sector. Agencies with this focus have highly qualified professionals not only in marketing, but also in tools from the universe, in addition to having specific training to work directly with health professionals and the general public.

Fundamental knowledge of life care agencies
Expertise in advertising for medicines
For each type of medicine, there are specific standards from Anvisa (National Health Surveillance Agency) that regulate advertising. These standards guide the style of approach that is permitted, the target audience and what information is mandatory in the communication.

An agency specializing in pharmaceutical marketing needs to have in-depth knowledge of all the rules governing drug advertising , ensuring effective communication that complies with regulatory guidelines.

Mastering the physician and patient journey
Unlike other profiles, healthcare professionals and patients do not interact in the same way as other consumers when we think about the inbound marketing or sales funnel . This is because, as it is a very specific niche, having the authority to influence prescriptions or purchases requires a deeper mapping of the behavior of this audience, knowing their interests, channels used and best approaches.

Through experience in the segment, a health marketing agency knows and understands the behavior of different audience profiles, knowing how to build a journey that connects all the needs of the HCP or patient to the benefits and advantages of the brand.

Trained, specialized and certified professionals in the area
From administrative and commercial teams to operational professionals such as strategists, writers and designers, everyone has specific training to work on the different fronts of healthcare projects .

Preparations include pharmacovigilance training, certifications on platforms in the area, such as Veeva , Salesforce Marketing Cloud and Promotool, as well as company-specific courses, focused on meeting all compliance guidelines .

Prod is a health marketing agency
We are a full-service communications agency specializing in the pharmaceutical and life care universe. With almost 15 years in the market, we have already served 7 of the 20 largest pharmaceutical companies in the world and built successful cases with different strategies.

Discover some of our Success Stories
No Headache – Neosaldina
Created by Prod in 2020, Sem Dor de Cabeça emerged as a blog to position Neosaldina in the digital market, generate brand recognition and create a connection with the general public.

Woman and Thal – Grünenthal
The Mulher e Thal blog was created as a reference content channel in the Women's Health universe. From 2021 to 2022, Prod had the mission of planning, creating and managing the blog, with a focus on increasing its reach and strengthening ties with women interested in the subject.

Lundcast – Lundbeck
Created by Prod in 2021, the Lundcast podcast combines scientific expertise and innovation in digital marketing to share knowledge about brain health and positively impact people's lives.

Medpedia – Daiichi Sankyo Brazil
In 2021, our partner, Daiichi Sankyo Brasil, approached Prod with the challenge of making Medpedia a reference portal in medical education. Through paid media campaigns, a strategy was developed to create strong communication with healthcare professionals, using different ads and platforms.

Instagram Filter – Centrum
To position Centrum Pro-Imunidade as a reference in strengthening the immune system, Prod created, in 2021, a filter focused on increasing the brand's visibility and engaging the target audience on Instagram.

Digital marketing in the pharmaceutical and life care world is a promising strategy for increasing business results. Therefore, having a partner who is an expert in solutions for the segment is essential for success.

Prod is a health marketing agency ready to transform your ideas into digital solutions that promote life care and impact humanity. Come chat with us and be our next success story.