Implement your web marketing strategy with marketing automation

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Web marketing is undergoing a profound transformation following the adoption of new technologies such as marketing automation, which allow the main actions of a digital strategy to be automated in order to optimize time and energy.
Web marketing strategies are constantly evolving thanks to the development of technological tools, such as marketing automation.



Marketing automation is the set of processes aimed at simplifying marketing activities through their automation. This means that a company that adopts these technologies is able to speed up the main marketing actions in order to be armenia email list more efficient and increase profits. To make marketing automation effective, it is necessary to use specific software, such as HubSpot .

But what are the marketing actions that can be automated, specifically?

inbound marketing

E-mail
More and more email recipients are using spam filters. The reason is simple: users feel constantly bombarded by emails that they do not find interesting. To ensure that your email, sent to potential or existing customers, is not classified as spam, it is necessary to personalize it with ad hoc content, designed to meet the needs of individual contacts. Marketing automation software is able to automatically send emails to specific contact lists.