The text was prepared for publication by Tatyana Kulagina

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Subscribe to our Telegram channel to stay up to date with all the news and events of the Runet.Maria Shashaeva, Development Director of Russia Beyond the Headlines, founder of the VKorobke project
It seems that nothing can replace the contracts that have fed us for many years. But if you look at
the statistics and trends, it becomes clear that advertising in its traditional form is living out its last days. What are the five stages of advertising death that we will have to go through?

Negation
If you work in a media project, you are somewhere here. Advertising works, you say. Here guatemala whatsapp number list is the audience profile, you say. The advertising area just needs to be bigger, the picture brighter, the slogan bolder.

At this time, your reader has already evolved: among the visual garbage, he simply stops noticing what somehow
calls him to buy-call-learn more. The more and brighter the pictures, the stronger the filtering effect.

Banner ads no longer affect sales. Native ads are not designed for this at all. Targeted ads are a little better at catching the eye (I hope you are one of those who are haunted by shoes), they cause clicks, but here your customers will go to Yandex and Google, and not to you.

Anger
While you are in denial, some of your clients are already angry: if the advertising doesn't work, why pay so much for it?

While luxury watches, cars and cosmetics are still with you, small companies are leaving
media platforms to spend more on contextual advertising.

Source: Vi Analytical Center

Small companies that are doing something really interesting will prefer to spend money on something that works for now. So media projects are left without those who agree to experiment, and their media kits are now
a boring collection of standard advertising sizes.