Travel Marketing: How to Use CRM for Customer Management

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Personalized travel experiences and customer-centric strategies: this is the future of tourism web marketing. To achieve its goals, a travel agency has a very powerful tool at its disposal: CRM. Here are the reasons why Customer Relationship Management plays an essential role in every travel marketing campaign.
The connection between travellers and social media is increasingly close . The data argentina email list provided by a survey by Sheraton Hotel & Resort speaks clearly:

When traveling, 21.9% of men check and use social networks more than once an hour, 34% say they use social networks several times during the day, 14.1% say they use social networks once a day.

When traveling, 16.2% of women check and use social media more than once an hour, 27.9% say they use social media several times a day, 30.9% say they use social media once a day.

This means that, among travellers, 70% of men check and use social media at least once a day, while among women the percentage rises to 75%.

Another interesting aspect of the survey reported by Veille Info Tourisme concerns the demographic data of the interviewees: 75% of users who check social media at least once a day during their trip are between 25 and 34 years old, but users between the 35-44 and 45-54 age groups who regularly check social media do not fall below 70%: therefore, the link between travellers and social media is a transversal phenomenon, which includes users with different demographic characteristics.

Why do travelers use social media so frequently? Because they are eager to share the experience they are living with their social network.

A travel agency should make the most of this trend through an effective experiential marketing strategy , that is, marketing based not so much on the sale of a product or service, but on the experiences that that particular product is able to make the consumer live.