By Dalí Veliz
Marketing4eCommerce Editor
FFacebook is a company that regularly faces public scrutiny due to its particular business strategies, as well as the functionality of its products and services. In order to combat this and build a relationship of trust with its community, the social network has gradually implemented a culture of greater transparency.
A few months ago, we saw how Zuckerberg 's team shed a little more light on how its predictive algorithm works . Following this trend, the Facebook team has sought to shed a little more light on the platform's ad review process.
What are the criteria for Facebook ads?
Facebook has one of the most extensive advertising cayman islands business email database platforms in the digital ecosystem, and is the social network's main source of income.
As explained in the press release, the platform offers two ways for advertisers to promote their products or services. The first is to create ads from their own page or through Facebook's ad management tool. On the other hand, it also offers the possibility of promoting existing publications, such as photos and videos on Instagram and Facebook, or product listings on the social network's marketplace. In this second promotion format, advertisers pay to boost the reach of these publications, reaching more users than they would achieve organically.
Now, considering what types of ads are handled on this platform, it is important to know what standards must be met for their publication. Like all content on the social network, ads must conform to the community standards of Facebook products .