Of all the books in the '60-minute series ' by Frankwatching & Haystack, this is the one I was looking forward to the most. A book that tells me or my clients how to come to a good social media strategy in 60 minutes of reading time. I devoured the book. Does the book live up to its promise? Do you have a strategy in an hour? And for whom is the book suitable? You can read it in this review.
Contents of the book
Duursma starts the book with a call to seize the opportunities of social media. In it, he calls on south korea mobile phone number list both individuals and companies to see the benefits and use social media to achieve their own goals. Various technical terms such as Paid , Owned and Earned Media are also explained. This introduction – which may be a bit long for advanced users – makes the book very suitable for novice social media users and marketers. What becomes very clear is that there is no excuse for not using social media. That is the power of this introduction.
The core of the book
The core of the book, in my opinion, is in the strategic step-by-step plan. Duursma describes 7 steps that should be included in every social media strategy. Each step is also provided with best practices and therefore comes to life.
The 7 steps
The 7 steps of the strategic action plan are:
Set your goals
Determine your target audience
Organize your internal policy.