TikTokers have made good use of their time on the platform: 17.3% say they recommend brands or services in their posts one to four times a week, while 5.7% do so once or more a day.
The influence on the purchasing decision is such that, according to the study, 67.9% of respondents said they had bought a product after seeing a post from someone they follow, which confirms the effectiveness of influencer marketing on TikTok.
If you've ever been on TikTok, you know it: the most popular content is comedy (70.4%), and one of the most used hashtags is #comedy. And beyond comedy content, dance TikToks are another of the most popular genres on the social network (58%).
In addition, tutorials (48.4%) and challenges (42%) are canada business email database positioned among the popular and viral content that both content creators and brands take advantage of to win over young people.
the tiktokers
More than half of TikTokers follow 5 brands
Brands have known how to adapt to this new entertainment: 50.7% of users follow less than 5 brands on the social network, while 29.2% follow between 5 and 10 brands.
And this is a figure that the study predicts will continue to rise, as more and more companies are starting their marketing campaigns on this platform every day. By sector, fashion (83%) and beauty (80.8%) are the undisputed leaders among TikTokers and brands that have managed to adapt their content to microvideos.