3. Don’t be afraid to niche down.

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When building your content strategy, don’t feel pressured to cover the broadest, most competitive topics right away. Finding your voice in niche areas can be one way to stand out and attract a dedicated audience.

Experts believe that narrowing your focus can lead to quicker, more meaningful results. White shared this advice with me:

“If you’re just starting out, don’t be afraid to try niche ideas that others overlook. Writing about smaller, focused topics often gets you noticed faster because there’s less competition. Early on, I wrote about newsletter pricing models, hardly a trendy topic then, but it brought in readers who were ready to engage.”

In a similar vein, Mariana Delgado, marketing director at DesignRush advises:

“You don’t always have to compete for high-traffic, broad brazil phone number material keywords. Instead, identify untapped opportunities in long-tail queries that address specific use cases and pain points of your TG.

For one of my B2B SaaS clients, instead of competing for the ‘best CRM software,’ we developed material on ‘how to integrate CRM with ERP for manufacturing.’ This increased organic traffic by 40% in six months and resulted in a 25% higher conversion rate since the material addressed niche consumer demands.”

4. Go beyond exact matches.
Most businesses fall into the trap of focusing only on exact keyword matches. One thing we overlook is this: people search in a variety of ways that can lead to valuable traffic.

Recognizing the subtle variations in user queries — such as keyword alternatives, intent shift, and even common misspellings — can open up new opportunities to improve search rankings and boost traffic.

Natarajan Alagappan, founder of LeadWalnut, shared a valuable case in point: