What's next #5: Wisdom of the data, health for everyone
According to Aza Raskin of Jawbone, health is not a matter of luck, but mainly the result of a healthy lifestyle. 'Online' lends itself perfectly to an honest and transparent story. Developments such as the quantified self (direct feedback on your behavior thanks to devices that intelligently handle your personal data) are seen by Raskin as a huge opportunity. Especially if you link that to screening, analysis and what others around you are doing.
In this way, a new and probably healthier world is created – freely based on the principle of 'the wisdom of the crowds'. Thanks to 'the wisdom of the data'. Read also this article by Sander Duivestein about data, technology and health .
Data, then. The word is used frequently. Big data in particular. It is also qatar mobile phone number list a trending topic in the corridors anyway . There is an almost old-fashioned battle of directions. The progressive thinking is represented by the positive, optimistic view of big data: what can you do with it, what are the seemingly immeasurable possibilities and what will it all bring us in terms of happiness, success and convenience? But there is also a critical current: issues such as security (fraud, payment, banking) and the discussion about the limits of privacy (what are they, and how do we maintain them?) are rightly topical. To be continued this debate, that much is certain.
What's next #7: Apply new technology and methods
Fortunately, eDay is about more than the well-known disciplines and methods. The integration of neighboring disciplines is one of the characteristics of (online) design and marketing. A new development such as neuromarketing (using RSI to measure what a product does to you in the brain) helps us to understand even better how the average user perceives, experiences and uses (online) products.