Media company GumGum used McDonald’s branding to create a highly personalized campaign to appeal to its key stakeholders. Each director at the company and its media agencies received a hamburger kit demonstrating what GumGum could do for the brand. And this is not the first time that offering food has helped win the hearts and stomachs of potential customers. Using its own quality B2B contact database , Cognism created the Cupcake campaign. Cognism’s SDRs created a list of target buyers and then sent them cupcakes with a personalized message that resonated with each prospect using ReachDesk.
This ABM marketing campaign cambodia telemarketing list resulted in an 80% increase in response rates when the campaign goal was 20%! Build Successful ABM Campaigns with Cognism Build perfect ABM campaigns using Cognism's B2B data. Having access to reliable, GDPR-compliant data means: 9 times out of 10 successful login and 3 times higher connection rate with phone verified mobile numbers The ability to connect with key accounts ready to buyPurchase intent data is a set of behavioral information that indicates a company's or individual's interest. They help predict whether a buyer intends to invest in your (or similar) products or solutions.
This data helps you build sophisticated, hyper-personalized B2B sales and marketing campaigns. With intent data, your marketing and sales decisions are more effective and more reliable. Follow this guide to learn everything about purchase intent. What is purchase intent data used for? Baptiste Picard , former Product Director of Cognism, is the person responsible for introducing purchase intent data into Cognism Prospector. We spoke with Baptiste to give you all the information you need about purchase intent data. He explained to us: “They allow you to prioritize companies based on their intent. Knowing which prospects have shown the most interest in your solution will revolutionize your sales and marketing efforts.
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