Blogs and content work like ants: slow but steady and constant .
They don't make much noise. It takes time to achieve a high position in search engines, it's not immediate: but once achieved, they last a long time. They are like wine: the older, the better.
Social media posts, paid ads, email buy india whatsapp number database marketing campaigns… are fleeting actions, and as such, they can bring some peaks in results, but when the company stops making the effort to invest time and money, everything goes back to normal, and sales drop again.
However, posts and content are the little ants that work for the brand. You only have to create them once and feed them a little (respond to comments, link to them from new content, update the links, share on social networks...) and as time goes by they only bring more and more joy: interesting conversations with people who reveal certain needs that we must take into account to cover in each establishment, and of course, new clients.
Clients who look closely and have changed the way they choose where to sleep and rest.
Why do Content Marketing for hotels?
There is something very important that hotels can learn from Airbnb and the sharing economy: