By Dalí Veliz
Marketing4eCommerce Editor
LTimes have changed, and every year influencers become more important figures, becoming the protagonists of an entire area of marketing, a strategy that takes advantage of the reach and impact of these personalities to promote brands and products.
Influencer Marketing Hub is a Danish media company that specializes in reporting on the influencer marketing and social media industry. Since 2017, they have produced an annual benchmark report on the current state of the industry, based on the perspective of different marketing and public relations agencies globally. In their latest edition, The State of Influencer Marketing 2021: Benchmark Report , this is seen as a year of growth for the sector globally.
This report comprises the results of over 5,000 interviews with benin business email database industry professionals worldwide, from brand representatives to marketing agencies and content agencies . These interviews were conducted in a ratio of 70% in B2C-related businesses and 30% in B2B-related businesses, with Beauty and Fashion being the most represented sector in the report .
Influencer marketing maintains a constant growth trend
Despite the pandemic-induced situation in 2020, influencer marketing maintained its growth trend over the past year. It thus achieved an estimated growth value of 9.7 billion dollars, around 8.2 billion euros, which represented an increase of 44.7% compared to the previous year.