In part one of this diptych we saw that national politics strongly influences local elections. You can sit back and watch the results, but you can also use that knowledge. Indicate what you do locally with national issues. Whether it is youth unemployment, Sunday opening or keeping the household budget in order: if such an issue dominates the debate, then hook into it, in a local and sometimes playful way. The advantage for (candidate) municipal council members is that they can use many concrete cases. In addition, you already know that Twitter activity during the national municipal council debate will be high. How do you deal with that knowledge?
Choose actions that suit your party. For example, the SP is known for its playful peru mobile phone number list actions to put themes on the agenda. For example, the SP stood at the coalition parties' door in Boskoop with empty suitcases . Social media are ideal for spreading these kinds of playful actions. Also join forces internally. Make sure that not only candidates tweet and use Facebook, but also 'ordinary members'. Strengthen each other with a retweet or question on Twitter or Facebook, for example. The SP was strong in this in Alphen aan den Rijn. Just like with a full restaurant, you are more likely to walk in to a party that is together online a lot around the same recognizable themes.
Step 5: Mobilize
Social media have a great mobilizing power. If you have built up a large and warm network, you can ask for a favor in the days before March 19. Call on people in your network to go and vote, preferably for you. Also ask them to use their network by asking them for a retweet, for example. If many people see that, there is a greater chance that they will pay attention to your message. Robert Cialdini calls this way of persuading 'social proof' .