The French Days are back from April 30 to May 7, 2024. This essential period for getting a good deal takes place twice a year, between sales periods. In this article, find out more about this unmissable event in French commerce! Upcoming dates to note Twice a year, the French Days are back! Half sales, half celebration, this period aims to compete with Black Friday. As a reminder in 2024, here are the dates of the French Days this year : from Tuesday April 30 to Tuesday May 7, 2024 from Friday 27 to Monday 30 September 2024 Boost your sales with SMS marketing The French Days also aim to compete with Black Friday, which takes place in France every November, in order to promote French commerce.
It is therefore an ideal opportunity for national and local retailers. If you participate in this event, you must communicate with your customers! An SMS marketing campaign is therefore an excellent option to cambodia phone number data inform your customer database and allow them to make their purchases via their mobile. SMS marketing is a smart choice to stand out from the competition, who will likely be sending marketing emails. It is important to remember that SMS has an opening rate of almost 98% compared to a maximum of 25% for an email! Will this new edition of the French Days be as successful as the previous one? We will have to wait a few weeks to find out! What is the concept of French Days?
The French Days are largely inspired by the famous American “Black Friday” . This special day allows consumers to take advantage of exceptional promotions. With the notable decrease in interest in sales in recent years, this major promotional operation aims to revalue French e-retailers and compete with Black Friday. This event tends to become a real unmissable event for consumers, who thus benefit from great discounts, without waiting for the arrival of the sales. The objective is to adapt to new consumption patterns and to ride the wave of the French craze for Black Friday. The French Days are organized twice a year and some figures reveal which are the most popular product categories during this event.
Table of the most popular categories of french days 2022 E-retailer: Why participate in French Days? Participating in the French Days offers a multitude of advantages for an e-retailer. This event attracts a large audience looking for good deals. This allows e-retailers to boost their sales by offering attractive prices. These days also allow them to strengthen their visibility and attract new customers, while retaining their existing customers. In addition, this event is ideal for selling off excess inventory, which is a great way to start the summer season on the right foot. Finally, although these days are usually organized by online commerce players, physical retailers can also participate!