Podcasting can be a highly effective form of content marketing for your business for many reasons. Its informal style and audio-based nature make it easy for audiences to engage with. As such, it is an ideal medium for you to discuss industry topics and news that affects your products.
Furthermore, a report from Grand View Research predicts that the global podcasting market will grow by 31.1% per year between 2021 and 2028. Given that the podcast market was list of south africa consumer email valued at $11.45bn in 2020, this should demonstrate the business incentives for committing to podcast content.
Investing in podcast content writing ensures that each episode is of the highest quality, and your business can reap all the benefits that come with publishing shareable podcast content.