By Rafael Sotelo
Content manager at Marketing4eCommerce
Pinterest has announced the international expansion of its new shopping features for consumers and merchants in Spain, as well as in Italy, Austria, Switzerland, the Netherlands, Brazil and Mexico. This way, users will have the opportunity to buy directly from pins, on boards, from search or when using Lens camera search .
A new shopping experience on Pinterest
Buy from search
When users visit Pinterest to search for ideas like “home decor ideas ,” they’ll find a shopping tab with 100% shoppable results. They can also filter by price and brand to find products that fit their style and budget.
Buy with Lens
This action connects offline inspiration with shoppable online ideas on Pinterest, thanks to visual search . When Pinterest users see something that inspires them in the real world, they can snap a photo with cameroon business email database the Pinterest camera and perform a visual search for similar fashion and home decor products in stock.
Buy from Pins
“Users are often inspired by images they see on Pinterest and want to know how they can purchase the items featured in them. From now on, when they click on a Pin they are interested in, the products and shopping categories featured in the image will be displayed ,” the social network explains.