In many ways, Account-Based Marketing is closer to Sales than to what we know of Marketing in B2B industries . For example, when we think of Marketing we usually think of tools that allow us to reach mass audiences, when we think of Sales, we think of more personalized attention to certain opportunities.
In reality, Account-Based Marketing is using Marketing tactics on a Sales scale. Basically, it is choosing a list or set of companies that we want to become our clients and going after them, but not in a Sales style, but rather in a Marketing style.
We can say that buy austria whatsapp number database Account-Based Marketing is choosing a set of companies that we want to become our clients and going after them, but not in the Sales style, but in the Marketing style.
Technology is making this possible. For example, consider the possibility of designing targeted ads using the IP of a particular company. The ad is, of course, completely personalized and is intended to reach all the people involved in the purchasing decision process within a particular company.
Another thing that technology allows us to do is to personalize the content of our website or our landing pages so that they are dynamically personalized when we are visited from a certain IP.
We can also use Account-Based Marketing with large accounts that are already our clients but with whom we want to do cross-selling or sell to other divisions, offices, etc.