Performance reports for all audience types

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What does it mean to create a good results report? A good results report is something that is understandable by everyone, not just the marketing team. It is essential that it is a clear executive document, that can be interpreted by anyone who has not worked on the project on a daily basis, such as the sales team or the CEO.

What should a digital marketing campaign performance report contain?
Although every digital marketing professional has their own style, the truth is list of honduras consumer email that there are some “universal” points: the information that the client needs to know when they need to check whether a campaign has worked or not. With this in mind, order the data according to their degree of importance so that, on the first pages, the reader can answer the question: how did the campaign go?

Our ideal structure , and the one we tend to use in our reports, is as follows:

1. Overall Campaign Results
When the client receives the campaign performance report , they want to know, in general, how it went. Therefore, this should be our starting point.