What updates or trends do you see impacting retail and e-commerce in 2019?

[himuhumaira]

LV: I know it’s been said countless times, but I’ll say it again. Customers are looking for experiences in retail environments. They want to be surprised by a fun “Instamoment” to share with their friends or experience sensorially. We see more and more retailers organizing events, festivals and creating cultural moments in their spaces. One such example is @thedrop at Barneys that we participated in. We set up a bar and a pizzeria with an exclusive product that was a great success. As many retailers are closing stores in malls or consolidating their brand activation strategy, we need to find ways, both as a brand and as a partner, to create added value through the experience.

In the e-Commerce space, we see that customers increasingly expect an exclusive bahamas email list experience or product for the site. They are no longer satisfied with the reflection of the physical store in a digital space.

W: Fila works a lot with influencers and brand ambassadors who have ties to the brand. What criteria do you have in mind when choosing the right collaborators for the brand to avoid potential crises?

LV: In the last year we have brought together legacy partners - Bjorn Borg , Grant Hill , Germán Silva . Since many of our Millennial and Gen Z customers are discovering us for the first time at Urban Outfitters, Barneys, or through collaborations, it’s important to tell our brand stories to authenticate our streetwear heritage and expertise. Not every brand can tell such a rich and deeply rooted story in fashion and sports. We’re very fortunate in that regard.