What was the most common type of question asked of a voice assistant in 2017?

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Easy, “How to…” questions. Of course, creating “how-to content” isn’t enough; our advice is to use the HowTo schema to enrich your site’s content and translate it into a language that search engines understand. In this regard, keep an eye on Speakable , a tool that can select the parts of your text that are best read aloud by devices that use Google Assistant. Speakable is currently in beta only for US and English-language sites, but it’s likely to spread quickly .

While waiting for it to arrive here in Italy, you can start using other methods , applicable on all types of devices, useful for optimizing SEO. For example: Alexa Skill and its Google equivalent, Actions, the aforementioned HowTo scheme, the austria email list FAQ or the Q&A model (question-answer).

And what about ads?

While we haven’t seen Paid Media campaigns on these devices yet, Amazon and Google have opened up spaces on their respective Alexa Skills and Google Actions apps to begin exploring the possibilities of including such campaigns. While it’s still early days, a 2017 Think with Google study revealed that 52% of people surveyed were interested in learning about promotions and deals from different brands.


Our advice, once again, is to keep up with the times and technology, optimizing your content and preparing the groundwork for the future .