It is better to highlight the entire sentence, and only those that are important. The most important part of the structure is the headings. There are several types of them. Heading h1. This is the most important and largest heading in the text. It must be used in the text, but not more than once. It is designed more for people, so you don’t have to try to include keywords in it (although proper use won’t hurt).
h2. It is recommended to use it about 3-4 times in the lawyer data text. If you place keywords in it, it will further increase the relevance of the article (since this tag has weight for search engines). But the title cannot consist entirely of a keyword. With each use of a title, its importance decreases, since the weight is divided equally between each tag. h3. h2. The h3 tag can be placed a large number of times (8-9 and more, depending on the size of the text).
There are tags below (h4, h5, h6), but there is no point in using them, since they are not particularly important in SEO. They can be used to format the text by adjusting the styles in the style.css file. Meta tags Meta tags are data about an article filled specifically for search engines. Only 3 main meta tags are used. Title. This is the title that the user will see when finding the site in a search engine.