Implement a customer-centric returns policy

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A customer-centric return policy allows customers to purchase your products with confidence. Just knowing that they can return the product at a later date helps to remove any lingering doubts about the purchase.

While it may seem like an ineffective method to reduce your return rate, a customer-centric returns policy can help you increase sales and prevent returns.

One way to improve your return policy is to laos business email list extend the return period to 60 or 90 days. This creates the "endowment effect . " The longer a customer holds onto a product, the more attached they will be to it and the less likely they will be to return it.

4. Optimize your product packaging
Nearly 20% of customers report returning an item because it arrived damaged due to poor packaging. That's why it's important to plan ahead for the product's journey and pack it accordingly.

You'll also need to consider the unboxing experience. An exciting unboxing experience bridges the gap between customer expectations and the experience of enjoying your new product. Optimized packaging is one way to protect products and help customers engage with the brand, which reduces the rate of returns.

As an e-commerce business owner, you have to walk the fine line between under-packaging and over-packaging your products. Companies like Arka can offer solutions so you don’t have to do it yourself.