Price: Free. Paid plans start at $149 per month

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Best for: Content strategy and planning
What it does: Analyzes your website and uncovers top opportunities in search, helping surface gaps in your content.
Depending on how long your content engine has been running, the volume of content existing on your website could make auditing a time suck. MarketMuse can help you focus on what matters: creating better content your audience wants.

I like to use MarketMuse for identifying blogs and content I have that fits keywords I need to target. This narrows down which blogs I should refresh and invest more time into.

What I love: MarketMuse can help you find keywords that armenia phone number material match your content. You’ll also see ways to optimize your content for search engine result pages.

19. Semrush
semrush seo

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Price: Plans start at $119.95 per month.
Best for: Search Engine Optimization
What it does: Helps generate content and ensure your writing is optimized for SEO.
Semrush has long been a top contender for managing keyword targeting for SEO and paid campaigns. Now, they’ve integrated AI in the form of The SEO Writing Assistant (SWA), making an already powerful platform even more robust.

I personally use Semrush to build backlinks (a truly time-consuming marketing task) and for analyzing my competitor’s seo strategies.

If you lack the budget for a product like BrightEdge, I think Semrush is a great substitute for those who need an AI SEO tool.

What I love: SWA is exactly what it says on the tin. It’s like a personal writing assistant who can ensure your writing is targeted toward achieving the best results in search.